Earlier this week, in the effort to better myself, upgrade The Crochet Crowd and meet the demands of our audience, it was time to seriously look at my YouTube Channel and get serious about cleaning out the cob webs, poor videos and videos that have become obsolete.
Social Media Directing is one of the hardest jobs I have ever had. It is constant renewal, constant motion forward, forever changes and revisions in adapting to new things. I love change, for the most part, but as a Social Media Director it means constant looking back to your path to see what needs to be upgraded. The bigger you get, the more of the path behind you to check and revise.
I won’t bore you with new technology changes, internet behaviors and key factors that prompt my daily decisions… but I will say that I needed to do a drastic clean up to survive the future. Yes… as big as The Crochet Crowd is… it can quickly fall into the past by not adapting and changing.
“I prefer to lead the crowd than to follow it.”
Most of the videos deleted were from 2008, 2009, & 2010. In fact, most of the original videos of The Crochet Crowd are now gone. In the beginning just a still camera with a video feature to having no backgrounds to using bed sheets to what it has become today, a lot has changed. While videos were clear about in 2008 and 2009… those same videos have lost their resolution and crisp qualities on YouTube… in essence, they make me look really bad… though I will admit that my quality of videos has drastically improved as well. Our technology has changed majorly 5 times within my 6 year history. We’ve adapted each time YouTube and Facebook have done their makeovers. Their makeovers effect me greatly… when they change so must I. I’ve learned from my errors, have done extensive on-going research to better myself and see to the needs of my audience change and grow.
In the beginning, videos were filmed in 5 – 30 part segments. YouTube limited me to 10 minutes and it was extremely frustrating as you cannot teach large projects and my method of teaching cannot be done in under 10 minutes for the most part. I went a couple years with this limitation. It made for harder learning for my audience but my audience adapted and understood my limitations. They understood and still believed in me. The videos that were deleted will be videos you may not even realize are gone today. Most of them were stastically dead in the water. Their time has come and gone. Even with 60,000 – 100,000 views… their shelf life expired and was sitting in the dusty collections on YouTube taking up valuable storage space at YouTube. If I were paying for storage at YouTube, I would have deleted these videos as I wouldn’t want to pay for storage of videos that are basically done.
In the effort to serve my audience better, I decided to remove out videos that were duplicates, or close to duplication of ideas. I removed out all videos where there were limits on time by YouTube. Over time, I have learned new crochet techniques that made old videos obsolete. While there was 1500 videos in my index, now there is just 600.
While I expect my analytics to fall drastically on view counts each day… I would rather new followers find content that is more relevant and accurate to today’s crocheter. I’ve decided to concentrate my videos onto quality learning videos instead of just having videos that are viewed just a few times a week or rare ever viewed. Over time, I have learned what my audience wants from me. What will work and what to avoid.
It is my hope that my audience understands my decision… it is meant to help us all.