Lion Brand Yarns has just announced their new charity awareness campaign for Krochet Kids International.
Approximately 5 years ago, Kohl Crecelius and his two buddies from high school wanted to do something amazing with their lives. They wanted to try to pull people out of poverty in Uganda. Get the full story.
In discussing this campaign with officials at Lion Brand, the achievement is no small accomplishment. This isn’t one of those split moment ideas that suddenly materialized before their eyes. The obstacles, negotiations and more to deal with war ravaged Uganda was no small undertaking. Lion Brand decided to give a yarn donation in 2009 as the idea presentation was incredible and they wanted to help empower these three young men.
With the idea of 3 young men, today they have lifted 400 people out of poverty by employing 120 women in Uganda. These woman can provide for their entire families and giving opportunities that would not have existed without this initiative. Articles that have been made can be found in Nordstrom, Whole Foods and Urban Outfitters in the USA. By purchasing one of their finished items in stores, you are supporting employment and providing opportunities in Uganda.
Even cooler is the fact that on each hat you purchase, the name of the crocheter is on the label. Krochet Kids International has a website where you can send a Thank You note directly to the crocheter that made your hat.
Every purchase online of the LB Collection through Lion Brand’s Website will automatically put 10% of the revenues into Krochet Kids International. This will be running for March and April 2014.
You can make a difference in 3 ways:
- Make a purchase at Lion Brands Website for the LB Collection.
- You can look for their items in Nordstrom, Whole Foods and Urban Outfitters and make a purchase to support this initiative.
- Tell your friends about this initiative and get the word out.
The change in society starts with an idea and following through without allowing obstacles to deter us from quitting. From The Crochet Crowd perspective, we are extremely touched by this story.