Opening the curtains to reveal some of the difficulties we have had behind the scenes here at The Crochet Crowd in the last 3 months.
Facebook has greatly changed over the past 3 years from having ‘no ads’ on Facebook to having ads all over the place.
Due to strong growth and community we have on The Crochet Crowd Facebook Page, our circumstances have greatly changed. In 2013, we have grown from 17,000 fans to over 171,000 in just 12 months. We thank our fans for their referrals to making our community great.
With this growth comes added pressure from individuals and companies that see our huge community as a window of opportunity to solicit their services. This includes many companies or individuals who are not related to our content in any way. In the past 3 months, Cathy and I have deleted 100’s of posts on The Crochet Crowd that are sales related.
The Crochet Crowd was founded on the principles of being community oriented. The concept was developed long before I realized that my hobby would eventually turn into my business. My idea for The Crochet Crowd was and still will remain to be inspirational based. If you like the inspiration, you will automatically know what to do instead of us telling you what you need to do.
Everyday, we are emailed several times by people who we have never heard of. They are wanting us to mention their name, service, company or get our fans to support or buy from them. Many of these requests stem from our own fans that create fan pages with the intention to sell their projects and/or patterns. Other requests are companies that are having a product or service that is on sale and wanting us to advertise it. Nearly all of the requests, and in a few cases, aggressive requests are offering nothing in return to benefit our community as a whole. It’s a one way street.
Our growth is due to our hard work and commitment to our craft. Many of the companies and individuals who approach us are looking to skip the building stages to naturally grow their businesses. They are looking to artificially boost their subscriber base as the perception is bigger is better. We never go on our Facebook Pages to solicit our services. We feel it’s not fair to go on other pages to advertise our page to subscribe to. For pages that are relying on sales for patterns, for us to come along and say we have free inspiration, patterns and have a fabulous community to enjoy. This could ruin other Facebook Fan Pages Businesses and we respect the operations of other Facebook Pages and expect the same respect in return.
After two long weeks of constant conversations with our team, we decided to pull the plug on advertising on our Facebook. We made this decision two weeks ago and you haven’t seen us advertise any products that are on sale. Advertising in the sense of suggesting you to buy, subscribe or support another company. All of our current sponsors are fine with our decision and understand.
We see 1000’s of Facebook Pages that are turning into sales walls and we don’t want to ruin our community with going in the same direction as everyone else. It will make us the odd ball out of following what others are doing. I think our Fans will appreciate this greatly and support our decision. We appreciate the 1000’s of referrals from you that we generously receive each week. We would like to be that inspirational place instead of a sales page.
Make no mistake, we run on the generosity of our sponsors and donations from our fans. We are going to continue in the same direction to provide you with free tutorials, patterns and inspiration as always. We obviously use products in our work and you will still see us posting our content the products we are using as it’s like telling you to make a cake and not telling you how it was made.
While our Facebook is now Ad Free, our Newsletters and Website Content will still have our sponsors where they will be featured and promoted. I will still be writing my blogs and sharing information.
Any event or any activity that I am directly part of will be advertised on The Crochet Crowd. For example, a new inspirational video, appearances at Spinrite Factory Outlet, Creativ Festival and the many giveaways we do that are sponsored for us to giveaway will be shared with you.
I would love to hear your feedback… what do you think of this policy? Do you appreciate an AD FREE Facebook?