Summer is finally here and I’ve not updated in a while.
I’ve had quiet a few set backs and dreading making further decisions about my future as I try to find my place in life. Remarkably… I am still putting out tutorials and etc.
Trend wise, this is the worse time of year but the worst is now over and we begin the climb back up. Crafting bottoms out in the beginning of June and begins a slow but steady climb to September and then all hell breaks loose.
For me… I’ve been watching trends and re-thinking some of my strategies. I’ve come to the point where I have nothing to sell but my own reputation and skills as a film maker. Instead of chasing the impossible… I’m now restructuring to chase where I fit in the grand scheme of things.
What’s worked, and was a hard decision at the time, was to eliminate names and businesses out of my scripting on YouTube. I no longer mention names of businesses that aren’t involved with me in some way. There’s been opportunities for large corporations to get on board. There’s a strong mentality of “I need them verses them needing me.” I’ve come full circle to realize that I can impact this industry with or without them. It’s not cocky, but reality.
A big draw back is some of the larger people now want exclusivity… they want me to drop all the partnerships to only be affiliated to them. One company had the gull to ask me to drop everyone and then go on a probationary period with them to see if it will work at my own costs. I turned down that request. If they felt it wouldn’t work, they wouldn’t be asking me in the first place. I see larger companies in some instances are looking to grab anything / everything for free… making themselves sound like they are doing the world a favour.
So though the crafting season is at its worse… I’m working harder to pump out tutorials. I’m hoping by Semptember that I have a whole slew of new tricks and treats for the viewers that turn back to Crochet and Crafting in the fall. To them… it would be like a new season of activity for them to do.
Life is going good… with every lesson comes opportunity… some days I need to remind myself of that though.