A personal failure I had was experienced at a show in the Spring of 2011. I was caught not being authentic, or honest about a product. There were reasons for this that the public didn’t know.
I was given a product to showcase at a festival. The product was brand new to the market, not even available yet. I was asked to showcase this product and introduce it to the public for the very first time ever. It all came down to timing.
The products arrived at the Festival directly from the manufacturer during the day of settting up. As I was putting it up for display, it would be the first time I have ever seen the product. I didn’t know what it was made of. I didn’t really know how to hold the product. I didn’t know what yarn could be used on it. I didn’t know the equivalent guages. There were so many unknowns about this product that questions being asked of me were vague answers on my behalf because I really didn’t know.
Finally… a lady set me straight. She said… “How do you know it’s that great of a product if you have never seen a project created on it?” Great question. She’s right. I don’t know for sure and I levelled with her.
Usually at shows, I have finished and unfinished products. What’s the point of the unfinished products? Because people can still see what the project looks like and how it’s forming on the equipment. That tells a really big story without having to say much. It lures curiousity but it also answers questions. For many, it’s a decicing factor on “WANT” or “PASS”.
At shows, be honest… if you don’t know… don’t guess… It will only come back to haunt you, especially with a viewers / consumer that likes to challenge people.